Palmer Swimwear faced a real problem; launching a new company in one of the most competitive markets. While the company offered a new buying experience to customers, it was only valuable if it was communicated fully.
Create a brand that is empowering, fun and sexy to evoke the right emotions for their ideal customers. Using the palm tree lead and an arch, we communicate their 3 company pillars that are tuned to their customer personas, market, company goals and culture.
The brand is now a helping element to their sales process, marketing & culture building that will provide lower customer acquisition costs, optimize their hiring process and maximize their launch revenue.