Play All Day

Based in Toronto, Palmer Swim is meant to keep up with you through your morning pool sesh, to your late night dips; and all the memories in between.
Client
Palmer Swimwear
Year
2020
Service
Brand Strategy Logo Design Brand Identity Packaging Design Social Media Design

A highly competitive market

Palmer Swimwear faced a real problem; launching a new company in one of the most competitive markets. While the company offered a new buying experience to customers, it was only valuable if it was communicated fully.

Standing out

Create a brand that is empowering, fun and sexy to evoke the right emotions for their ideal customers. Using the palm tree lead and an arch, we communicate their 3 company pillars that are tuned to their customer personas, market, company goals and culture.

Making the launch a success

The brand is now a helping element to their sales process, marketing & culture building that will provide lower customer acquisition costs, optimize their hiring process and maximize their launch revenue.

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