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Highground is a start-up aiming to solve the problem of IT managers struggling to obtain the budget to establish the right security systems.
Naming
Brand Strategy
Brand Identity
Brand Guidelines
Web Design Consulting
Using a series of carefully crafted questions; we dig deep in the customer personas, competitors & your goals to find opportunities and gaps in your market.
We design the visible elements of a brand, such as colour, typography and logo, that identify and distinguish the brand in the target persona's minds.
A document that establishes distinct guidelines on how all aspects of a company's brand will be handled. We offer a digital and printed version as needed.
Taking the brand one step further by taking its great attributes and enhancing their properties by using the art of motion.
While we focus on branding and websites, we do utilize our skills for many different applications.
A web strategy is, in essence, a road map that takes you from where you are, to where you want to be using your website. Wether it's for more sales or other reasons, your site has a purpose and it needs to perform.
User journeys and site maps usually end up looking like roots of a tree. We dive deep into where we want the different users to go in which order.
Wireframes serve three key purposes: They keep the concept user-focused, they clarify and define website features, and they are quick to modify.
Putting yourself in the shoes of your target persona is how we approach the design of your site. It needs to feel, look and operate in way that feels like home but also fresh and different.
Performance is paramount when it comes to a good coded website. We make sure that it is consistent across all platforms & devices with the uttermost polish.
One or multiple sessions are done to understand your business, your market and your target persona.
Where we determine how to best approach the creation of the brand for maximum performance.
This phase include your execution of the logo design, color palette, typograpgy & more.
Includes sessions to improve the User Journey, Wireframes, copywritting.
