Darn Good Yarn

Pulling On The Strings

Darn Good Yarn was founded in 2008 by Nicole Snow. Our brand is built by special stories of hard work, love, and creativity. From the artisan to the person who packs our orders, we are inspired to deliver high-quality eco-friendly products.


Brand Strategy
Brand Identity
Social Media Templates

Brand Strategy

Decisions based on Data & Science

Using a series of carefully crafted questions; we dig deep in the customer personas, competitors & your goals to find opportunities and gaps in your market.

  • Competitor Research
  • Areas of opportunity
  • Personas Identification
  • Solidified Mission, Values & Tone
  • Personality, Purpose and Positioning
Brand Identity

Applying the Art of Design

We design the visible elements of a brand, such as colour, typography and logo, that identify and distinguish the brand in the target persona's minds.

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Brand Guidelines

All in One Company Bible

A document that establishes distinct guidelines on how all aspects of a company's brand will be handled. We offer a digital and printed version as needed.

Increased Team Efficiency
Avoided Internal Mistakes
Lowered Training Time
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Brand in Motion

Taking the brand one step further by taking its great attributes and enhancing their properties by using the art of motion.

Other Deliverables

Extra Brand Materials

While we focus on branding and websites, we do utilize our skills for many different applications.

  • Business Cards
  • Social Media Templates
  • Presentations
  • Folders & Documents
  • Flyers and Billboards
  • Email Signatures & Newsletters
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Web Strategy

Creating a Great User Experience

A web strategy is, in essence, a road map that takes you from where you are, to where you want to be using your website. Wether it's for more sales or other reasons, your site has a purpose and it needs to perform.

1. User Journey & Site map

User journeys and site maps usually end up looking like roots of a tree. We dive deep into where we want the different users to go in which order.

2. Wireframes

Wireframes serve three key purposes: They keep the concept user-focused, they clarify and define website features, and they are quick to modify.

Web Design

Designed for Conversion

Putting yourself in the shoes of your target persona is how we approach the design of your site. It needs to feel, look and operate in way that feels like home but also fresh and different.

Web Development

Built for Speed & Compatibility

Performance is paramount when it comes to a good coded website. We make sure that it is consistent across all platforms & devices with the uttermost polish.


Complete & Ready
on Time

3 days

One or multiple sessions are done to understand your business, your market and your target persona.

Brand Strategy
1 Week

Where we determine how to best approach the creation of the brand for maximum performance.

Brand Design
2 Weeks

This phase include your execution of the logo design, color palette, typograpgy & more.

Social media Templates
5 Days

We created a multitude of different templates for their social medias & newsletter.

"I don't think I could keep my team on task without your help."

Being performance focused, we like to follow up and see the results our services bring to the table. Here you can hear it from the client themselves.

New Impressions
New Impressions
New Impressions
New Impressions